There are many different types of social media influencers and understanding the work behind it how to build an audience for each niche is really important. Whilst some influencer niches can be managed from the comfort of home, travel influencers have a slightly more demanding task.
Influencer marketing is ever changing and as it evolves and more data is available, it becomes easier to maximise campaign efficiency whilst maintaining a solid ROI. Influencer marketing in the travel & tourism sector has piggybacked on traditional streams since the channels birth; however, we’re beginning to learn the markets nuances.