Our Mission

To inspire consumers on their journey to sustainability​

Our Story

I care deeply about a few things: the environment, improving others (and my own) physical well-being and finally, mental health. With a bit of push and shove, I believe we can create a better place to live for everyone.

The Pinfluencer story started during a series of trips I took between 2016 and 2018 where I witnessed the power of influencer marketing.

A quiet, remote island near Bali transformed into a social media hotspot for curious travellers, visibly improving the local economy and infrastructure over a very short period.

The power of influencer marketing is well known, however I grew frustrated with the short-termism nature of it. Quick-bucks-projects, lack of a real connection between brands, influencers and their audience and naturally, trust beginning to rescind. 

Like the ozone layer, trust, that magic link between brands and audience, keeps quietly disappearing and it’s damn difficult to repair it.

This is where I connected the two by creating a solution to help sustainably-minded brands and influencers collaborate intuitively.

Ultimately, helping create a better world for the next generation.

Welcome to Pinfluencer.

Xavier Craine – CEO

Become part of the story

Our Values

Be Brave

Push the boundary

Be Conscious

Have a positive impact

Be Relentless

Make it happen, do what you say

Be Change

Drive progress

Be Curious

Question everything

Be You

Don't follow the heard: stand out

Our Values

Be Brave

Push the boundary

Be Change

Drive progress

Be Conscious

Have a positive impact

Be Relentless

Make it happen, do what you say

Be Curious

Question everything

Be You

Don't follow the heard: stand out

The Team

Cornel Lazar

CMO

Hailing from Germany, the majority of Cornels 20 year career was spent in fast growth start ups.

He has a passion for growth and communities.. and used to be in a rock band!

Xavier Craine

CEO

Originally from Cornwall, Xav is passionate about one thing in particular: making the world a more sustainable place.

He loves to surf, travel and is bilingual.

Darren Kangurs

CTO

The master of technologies, Darren has spent 25 years working for both large corporates and early stage start ups.

He has 2 cats who regularly join our zoom calls.

Carl Casbolt

Lead Developer

Carl is our resident coder. He draws on vast experience in the contracting world and loves building technologies that solve real problems.

He enjoys brewing beer at home.