Our Mission
To inspire consumers on their journey to sustainability
Our Story
I care deeply about a few things: the environment, improving others (and my own) physical well-being and finally, mental health. With a bit of push and shove, I believe we can create a better place to live for everyone.
The Pinfluencer story started during a series of trips I took between 2016 and 2018 where I witnessed the power of influencer marketing.
A quiet, remote island near Bali transformed into a social media hotspot for curious travellers, visibly improving the local economy and infrastructure over a very short period.
The power of influencer marketing is well known, however I grew frustrated with the short-termism nature of it. Quick-bucks-projects, lack of a real connection between brands, influencers and their audience and naturally, trust beginning to rescind.
Like the ozone layer, trust, that magic link between brands and audience, keeps quietly disappearing and it’s damn difficult to repair it.
This is where I connected the two by creating a solution to help sustainably-minded brands and influencers collaborate intuitively.
Ultimately, helping create a better world for the next generation.
Welcome to Pinfluencer.
Xavier Craine – CEO
Become part of the story
Our Values
Be Brave
Push the boundary
Be Conscious
Have a positive impact
Be Relentless
Make it happen, do what you say
Be Change
Drive progress
Be Curious
Question everything
Be You
Don't follow the heard: stand out
Our Values
Be Brave
Push the boundary
Be Change
Drive progress
Be Conscious
Have a positive impact
Be Relentless
Make it happen, do what you say
Be Curious
Question everything
Be You
Don't follow the heard: stand out
The Team
Xavier Craine
CEO
Originally from Cornwall, Xav is passionate about one thing in particular: making the world a more sustainable place in every sense of the word.
He loves to surf, travel and is bilingual French/English.
Darren Kangurs
CTO
The master of technologies, Darren has spent 25 years working for both large corporates and early stage start ups.
He has 2 cats who regularly join our zoom calls.
Carl Casbolt
Lead Developer
Carl is our lead code guru. He draws on vast experience in the contracting world and loves building technologies that solve real problems.
He enjoys brewing (and drinking) cider at home.
Xavier Mod
FrontEnd UI/UX Dev
Hailing from Spain, Xavier loves his work to be as beautiful, intuitive and functional as possible.
A lifetime vegetarian himself, Xavier’s passion for sustainability is difficult to match.