I care deeply about a few things: the environment, improving others (and my own) physical well-being and finally, mental health. With a bit of push and shove, I believe we can create a better place to live for everyone.

The Pinfluencer story started during a series of trips I took between 2016 and 2018 where I witnessed the power of influencer marketing.

A quiet, remote island near Bali transformed into a social media hotspot for curious travellers, visibly improving the local economy and infrastructure over a very short period.

The power of influencer marketing is well known, however I grew frustrated with the short-termism nature of it. Quick-bucks-projects, lack of a real connection between brands, influencers and their audience and naturally, trust beginning to rescind. 

Like the ozone layer, trust, that magic link between brands and audience, keeps quietly disappearing and it’s damn difficult to repair it.

This is where I connected the two by creating a solution to help sustainably-minded brands and influencers collaborate intuitively.

Ultimately, helping create a better world for the next generation.

Welcome to Pinfluencer.