Add links to Instagram stories to expand your sustainable business. You can use the social media app to drive more traffic to your website. Instagram story links let you drive increased traffic to your website or paid partnerships.
If you are not already on it, we suggest you make a professional Instagram account without wasting another minute.
Marketing features on Instagram
How to add links to Instagram stories is simple and straightforward. If you are new to the social media platform you ought to know a few things about Instagram.
It consists of features like stories, story highlights, filters, presets, clickable stories links. A sustainable business can use it to effectively market its brand.
A clickable link in an Instagram story is a very efficient marketing tool. It is no longer limited to verified users or accounts with 10k followers.
Previously Instagram would only allow you to use this feature if you met certain criteria. Since that is not the case anymore, everyone can take full advantage of this feature.
How do you add links to Instagram stories?
Adding a link to your stories is simple and straight forward, you can be done in just a few steps
Make a story on Instagram
You can import an image or video from your phone or record directly from the Instagram app
Add The Link
Once you are happy with how the story looks, click on the chain link icon sitting on top of your story.
This will open a new window on your screen, type in the URL and click done to save it.
Once the URL is successfully added to your story, the link icon is highlighted which shows to your followers that the story includes a link.
Edit your story
You can edit your story the way you want to, you can add filters or stickers to make it more interesting and then finally upload it on your page.
Use the link in Instagram story effectively
It is understandable to be a little over-zealous with this feature and add more links more often.
We recommend not to go overboard with the links, it is better to include only a couple of posts with clickable links instead of flooding entire stories with them.
If your story includes more than 3 or 4 posts then one link is reasonable, however, if you have a story with 8 posts then you can include two links.
Remember that the link should add value and usefulness to your stories instead of being cluttered by them.
Productive ways to add a link in your stories
You can always use links effectively so that it adds value to your business and benefits your followers too.
1. Add links to Instagram stories to drive traffic to your website
If you have a website, then this is the perfect opportunity to boost its visibility through Instagram story links.
By advertising your website or blog you can notify your followers about any new content or product that’s just been published.
2. Be Creative
You can drive traffic to your website but remember to be creative.
Come up with interesting content that grips your audience and lead it all up to your website in the final posts.
For example, if you are promoting your products, you can show a sneak peek and the final reveal can be with a call to action, swipe up link to your website
3. Build suspense
Think of all the ways you can make your followers click on the story link; one way could be in the form of a giveaway.
Giveaways are very popular amongst Instagram users; they are always keen to participate in one.
Once the contest is over you can divert your followers to your website by unveiling the winner over there.
4. Use links in stories to promote your sustainable products
Instagram stories is a great way to promote your sustainable products.
You can show your followers how it looks or works and then use the swipe up links to direct them to the e-shop.
You also have an opportunity to educate your followers on the importance of being sustainable and supporting brands that are ethical.
You can engage with them by asking questions like, what type of products they prefer or their contribution towards making the planet more sustainable.
However, don’t clutter your stories with it, keep it fun and interesting.
Don’t make your followers feel like they are continuously being bombarded with Swipe up links.
It’s important to be creative so that your content is always interesting and compelling.
As much as the Instagram links are useful, they should be used in moderation and the focus should be on the quality content to increase popularity which is an effective long-term strategy to establish your brand’s presence on Instagram.
