Instagram is flooded with influencers and content creators, regularly updating their followers about the latest fashion trends.
But apart from fashion influencers, users on the platform also witnessed a growth in influencers who were sharing their food experiences.
Food bloggers on Instagram came up with the hashtag #foodporn and users were exposed to new and exotic dishes thanks to the hashtag.
And all the best food Instagram accounts got an increase in followers.
However, with increased awareness, people are getting conscious about the food they eat, and the effect food production has on climate change.
For this reason, more and more people are turning away from food that harms the environment and moving towards vegan food.
The same case is with influencers, there has been an increase in vegan influencers on Instagram and they are just as popular as any other influencer.
Why do people choose to be a vegan influencer?
To increase ecological awareness, to make people weigh the consequences on the environment of what they eat. Proving to them that shifting to a vegan meal is more environmentally friendly and is just as delicious.
Meat production has a detrimental effect on the climate, and the way the animals are treated is also one of the biggest reasons why more people want to switch to vegan food and by becoming a vegan influencer they can spread awareness on the subject.
Vegan food is a healthy choice, if you are following a vegan influencer you care about yourself and your body. A lighter diet is good for your heart, as vegan food doesn’t contain saturated fat. The fiber content is high in vegetables that keeps your digestive system healthy.
Vegan food can treat unhealthy levels of cholesterol in your body, which means by adapting to this lifestyle you can decrease the risk of cardiovascular disease. People who want to change their eating habits find these accounts interesting and useful.
Usually, the thought of vegan food means bland and tasteless food, that’s not true and vegan influencers work to change the image of vegan food. These days you can have everything vegan, even the pizzas and burgers.
People follow vegan influencers to try something different as vegan alternatives are interesting and delicious too
How become a successful vegan influencer
It’s true that hashtags like #foodbloggerinstagram and #bestfoodinstagram are highly trending but so are #healthylivinginstagram as the craze around healthier living is getting intensified.
The hashtag #vegan can let you see delicious meals that are in fact plant-based and as delectable as any other dish.
A few tips that can help you get started as a vegan influencer are as followers
1. Get Hash tagging
As soon as you start your career as a vegan influencer you should start looking at relevant hashtags to communicate with your followers.
You will be surprised how many fellow vegans you can find using the right hashtags.
Once you get followers and comments make sure to respond to each one. Learn more about hashtags here.
You can also get valuable tips by simply observing the macro-influencers, look at their descriptions and the hashtags they are using currently.
2. Regularly post new content
Don’t stick to once-a-week posts, as you start out you need to be as consistent as you can be.
You must show your followers that you are there and give them as much as you can.
Your followers expect new and interesting content from you on a regular basis, that’s how they would take more interest and you will gain more followers.
Build a distinctive pictorial identity
Spend time to figure out what you want your feed to look like, be fun and creative but stay true to your visual identity.
High resolution images are important, see if you can invest in some quality pictures to attract more followers.
Also spend time thinking how you can bring consistency on your feed, like colour palette, filters, theme so that your Instagram page reflects your brand image and identity.
Make sure you take some stunning images and be consistent with the style so that if it is used elsewhere the picture becomes a signature to your brand.
Be honest with your followers, be as authentic and genuine as you can. Share your real thoughts, engage in meaningful conversation and just be yourself.
Don’t worry about the food industry being saturated, if you stay true to your goals, your style and keep your feed interesting then you would stand out.
Think of it this way, the audiences haven’t seen what you have to offer yet, and your perspective is just as interesting if not more, so go out there, save the planet and make a name for yourself.