Instagram is a glamorous world, the influencers and their millions of followers all work tirelessly to promote brands that are slowly destroying our planet.
However, you genuinely care for the environment and want to inspire people to do better each day.
So, what’s the first step?
You can start by creating a professional Instagram account if you already have that then you can focus on getting more followers.
In order to get more followers, you need to create good content to interact with your current audience.
And one of the most effective ways to create engagement is to create Instagram hashtags for followers.
Hashtags on Instagram on a post are known to create about 12% more engagement than a post without any hashtags. Therefore, it is necessary to create an effective hashtag strategy in order to grow your Instagram account.
Why are Instagram hashtags important?
The hashtags on Instagram have a purpose, they organize and categorize photos and videos. So, if your profile on Instagram is public, a hashtag will enable your post to be visible on a related hashtag page.
And because the purpose of hashtags is to make your content visible, it can also make you discoverable by your potential audience. Even if those people haven’t come across your profile before, you can still pop up on their page if you have used the right hashtag.
When creating a hashtag make sure the post is public, there are no spaces or special characters in the hashtag, and keep in mind that you can use only 30 hashtags per post.
A popular hashtag probably won’t be as effective as you may think. Your post might get lost in the sea of endless posts using the exact same hashtag.
To facilitate the discovery of your posts, you will need to understand the different types of hashtags and the audience that will relate to them.
Some hashtags that you can consider are as follows
1- Community hashtags
These hashtags will enable users that have the same thoughts and ideas as you, to connect. For example, by creating a hashtag that reflects your values of sustainability and ethical consumption, you will be able to bond with audiences with a similar mindset.
2- Brand hashtags
This hashtag will be unique to your Instagram account and will give your name the individuality that it needs. It will remain associated with your brand for the long term, and together with a community hashtag, it will promote your identity and the values you stand for.
Brand hashtags are important because they will let you engage with your followers, as they will use your unique brand hashtag in their stories or posts. In this way, you can direct more followers to your original Instagram post.
3- Campaign hashtags
If you are working with other sustainable brands, you can create temporary campaign hashtags that are tied with that specific brand. Although these hashtags will be for the short term, they can be used to build good engagements in a comparatively short space of time.
If you are new to Instagram this may take some time, but you can always read more about how to get sponsored on Instagram to prepare yourself for the future.
Find the best Instagram hashtags for followers
You need to generate successful hashtags in order to grow your reach, increase engagements and multiply your followers.
However, it is important that your hashtag strategy is carefully planned and executed, you must know when and how to use a specific hashtag.
Avoid the popular hashtags, focus on sustainable industry, and create hashtags that are relevant to your niche.
The best way to create hashtags that are creative and directed to the right audience is to look at other sustainable influencer profiles who have the same goals as you.
Pay close attention to the conversations taking place on a subject and create a hashtag around it.
For example, if you are talking about fashion, instead of using #fashion you can tag #sustainablefashion to reach a target audience who care about sustainability. This is the best way to reach your target audience through your posts.
Explore your audiences and competitors
Don’t be tempted to use random hashtags for your posts. Do some research instead and find out what the audiences are using and which one of those hashtags fit nicely with your content.
Do the same with your competitors, if they are well established in the social media world then it’s worth it to find out what hashtags make a successful post and list down hashtags that you can use in the future.
Similarly, you can do a quick search for successful trending hashtags that are relevant to your brand and values.
You can do this by going on Instagram’s search bar and selecting “tags” from the menu. This way you can see all the hashtags that are successful, appropriate and will enable you to reach a wider audience.