Climate change is a major cause of concern for this century, and the fitness industry or the world of sports can be used as a channel to pursue global sustainability. Sports and fitness can be a great way to inspire people to adapt a healthy and ethical lifestyle.
Being a fitness influencer can enable you to connect with a great number of people and influence their behavior around climate change. Put it this way, physical activity and climate change are indistinguishably related, as you address one issue, the other one gets delt with as well.
As more people realise the perils this planet faces, they look up to businesses and influencers to show leadership and tackle the current situation. If you are a fitness professional, you can use this skill to attract a following on Instagram and positively influence their behaviour.
Here are a few things you can consider before becoming fitness Instagram influencer
Choose an area of interest within the fitness industry
Before you start, you must pick the field that you have expertise in. This is important as your experience and specialty in the fitness industry would qualify you to give advice and share the right content with your followers.
Once you have picked a niche you can post relevant content for your followers and be consistent with your posts.
Decide the mood of your page
You need to think of how you will convey the message of sustainability and fitness. You can be serious and motivational or fun and sympathetic. As the fitness industry is known for helping others, you can think of creative ways to help your followers with their journey towards fitness and sustainability.
Narrate your life story
You can convert your Instagram page into a storyboard that narrates the events of your life and the inspiration you got to switch to a better lifestyle.
Once people see that they can relate to your life story, they would want to know more about how you made those changes.
You can also use this opportunity to connect with ethical brands that support the ideology of your page and your followers.
Keep your audience engaged
Don’t be worried about followers at this point, the important thing is to keep posting good quality content and keep the audiences engaged. You can work on becoming a reliable source of information and an influencer that people can trust and engage with. Take time and build a trustworthy persona so that you develop a loyal and quality following with high engagement rates.
As you build your profile by posting interesting and engaging content, start marketing yourself. You can do this by collaborating with other influencers and building a relationship with them as well. Get creative, make content that involves other influencers too, tag them in your posts or stories, share their content and get reshares on yours. By building a healthy relationship with fellow influencers you can successfully grow your own followers.
By posting quality content and building a strong follower base you can get yourself noticed by relevant sponsors.
It’s important to realise that getting sponsorship will not be as easy as it seems, there is a lot of hard work involved before you reach that point.
But some additional tips you can keep in mind are:
- Post the right content and do it often. Keeping you followers interested in you and your page is a difficult task. So, make sure you post relevant and engaging content.
- You can partner with other influencers or Instagram fitness models to make an impact. You can link with influencers that have similar message and values as you, reposting each other’s content is a great way to get more followers.
- Make use of those call-to-action buttons but don’t go overboard with them
- Tag people, products, followers in your post and try to post valuable content so that it benefits both you and your followers
In the beginning you should focus more on building a lasting relationship and good content for your audience. Have a clear plan in mind before you start. Use videos, photos, links and cover inspirational, motivational and educational stuff on your feed. & don’t worry about likes and following, fame and fortune will eventually follow if you stick to your goals.