In the past decade, Instagram influencer marketing was exclusive to celebrities and only a few bloggers. However, this has changed now. The influencer market has become saturated and is on the rise.
From Instagram fashion influencers to food bloggers, the social media app is filled to the brim with all types of influencers, none of whom care about promoting ethical brands or sustainable living.
As a sustainability influencer, you are unlike the mainstream influencers, they focus on quantity whereas your focus is on quality and sustainability.
So don’t let a packed market deter you from bringing a collective change in the society.
With consistent efforts towards your goal, you can successfully be counted amongst the top Instagram influencers that are sustainable.
What is influencer marketing?
Influencer marketing is social media marketing that makes use of paid and unpaid partnerships with influencers who have a loyal following.
The reason why this type of marketing is working so well is that the consumer, you and me, has developed a close relationship with the influencers and tend to trust their recommendations and thoughts on a range of topics.
A sustainability fashion influencer will need to appeal to the audience who either share the same ideas or would want to know more about sustainable living.
The first thing they tend to notice is your Instagram feed, learn more about Instagram presets in this article to learn about how to make it attractive.
How to create a marketing strategy
Before you start your eco influencer journey, researching thoroughly about the subject is very important.
A well-informed influencer is always appreciated, so make sure you know what you are talking about.
The next step is to carefully plan and target your potential users and brands.
Once you have a significant following you can focus on getting the right brands to partner with.
Create a niche
You are responsible for your own name and brand image, the audience that follows you is probably drawn to your unique style.
The way you connect with your audience is what most brands look for when partnering with influencers. And because you have a distinctive niche, brands would want to tap into it as your followers are their target audience.
That’s why creating a niche is very important, so that brands can easily identify and partner with you.
Find the right brands
Since your focus is on sustainability you would need to investigate the type of brands that interest you the most. Will you go for big brands with massive followings or smaller brands?
Once you decide which one is more suitable you can determine your price. Some brands may reach out and ask for free product reviews, while it is okay to do that in the beginning, it’s probably not the ideal strategy for the long term.
Work on your outreach
One of the things that brand look for before deciding on partnering with influencers is their outreach. Make sure you frequently check Instagram post insights and make the most of the Instagram analytics tool to improve your content.
They also look for relevance, so if you claim to be sustainable, make sure your posts, stories and reels reflect that fact. You can put contact details on your bio so that it is easy for the brands to reach you, read more about what to put in your Instagram bio to learn how to use it efficiently.
Set goals and decide on your message
If your Instagram page is focused and has a specific audience, it gets easier for brands to decide to partner with you.
Don’t set broad targets, remain focused as this will assure the brands that they will fulfil their goal while working with you as you have a following that is likely to take interest in the product they want to sell.
Your uniqueness will set you apart and your ability to adapt to change will encourage brands to run a successful campaign with you.
Although these tips and tricks will help you get noticed by relevant brands, you must keep in mind the need to change over a short period of time.
Since the world of technology is continually evolving, to ascertain success you should be able to appropriately adapt to change. You should also frequently review your current strategies and think of ways to optimize them further.