Sustainability is no longer a choice but a way of life, and as consumers are increasingly becoming conscious of their environment, they demand a change.
Brands are continuously striving to bring sustainable products to their customers and influencers are changing their ways to promote ethical brands and acting responsibly.
At a time when climate change has altered the earth mainly due to human actions, becoming an ethical influencer is the most logical thing to do.
So, what are Instagram presets?
Simply put they are filters that you can use on your photos.
However, there is more to Instagram presets, as they are important to your feed and help you set the right theme and tone for your Instagram page.
If you are a frequent Instagram user, you have probably noticed plenty of accounts using edits and you may even have come across the suggestion to buy one for yourself.
Some photo editors make these edits and sell them, you can use their presets to recreate the look they have, using one of their presets.
It’s essentially an image being sold in DNG form, with all the edits saved within it.
All you must do is, go on Adobe lightroom, copy the presets and use it on your own content.
A preset involves edits to the photo’s colours, special effects and other enrichments.
Photographers have always made use of presets, editing software for a photographer means a lot of time saved on enhancing more than one photograph.
Why are Instagram presets important?
One of the fundamental things to do, to increase your Instagram followers is to post good quality content. And that comes from good quality images, so presets are critical for your growth on Instagram.
They let you edit photos in a professional manner, so when a follower comes across your page the first thing, they get attracted to is your message for a sustainable planet, presented in an exquisite way.
They might even be tempted to re-share the stunning images on their own stories and this free promotion would increase your following in an organic manner.
Do you need Instagram presets?
Yes, you do! If you are thinking whether it will make any noticeable difference to your feed then trust us, it really is worth it.
Your aesthetically pleasing profile will give you the popularity you need to grow.
When an Instagram user visits your page, you are given a few seconds to impress them, and you can make a good first impression by using presets.
A few reasons why everyone loves them are discussed below:
It improves content quality
As previously discussed, in order to grow organically, quality images are of absolute significance.
Presets help you achieve this by giving your photos a natural enhancement and providing quality photos to your followers.
It cuts down on editing time
If you have more than 20 photos to edit, it will take you an awfully long time to edit all of them.
Much more time if the photos are more than 20, but with the presets you save a lot of time as you can apply the same filter to all your photos. The process is simplified, and the result is amazing.
It gives your page the consistency it needs
Being consistent on your Instagram is important since the tone you set for your page reflects your values.
A preset hep you select a uniform colour palette for your followers.
Let’s do a re-cap on Instagram presets
Presets are an effective tool that work fast, saves you time and lets you be consistent on Instagram.
They also let you highlight your best features, but don’t let it distract you from posting original, good quality content.
It is also important to know that a preset does not guarantee success, so it is probably wise not to spend too much money on one preset but try several and work out which one looks best.
Make sure the quality of your photo is good since you cannot hide a bad quality photo behind a preset. Take good photos and then enhance them with presets.
Don’t have unrealistic expectations, although presets are very useful, they are only effective if you have a calculated approach and strong content.
If you do everything right, you can get noticed and gain a loyal following. You can look at Instagram post insights, for the relevant date to determine the success of your posts and content.
The next step would be to monetize your page but it’s useful to learn how to get sponsored on Instagram first in order to get a successful sponsorship and create a lasting relationship with another brand.