Branded content on Instagram can work in several ways. You can collaborate with instagram creators with branded content by endorsing sustainable products.
Partner with like-minded influencers to encourage conscious consumption
On Instagram, you can use your feed and stories to promote branded content. It is a good place to start promoting ethical living.
You may have seen “Paid Partnership” on the top, just below the username. This indicates that the post is branded content.
Branded content is essentially a business partnering with an influencer. The term “Paid partnership” suggests that the influencer has charged money to post the brand’s content on their feed.
Instagram’s policy requires the influencer to list the brand as their paid partner. To make it clear to the user that the influencer is posting content for which they have been reimbursed.
Are you eligible to use Instagram branded content tools?
You need to meet Instagram’s Eligibility Standards to use the branded content tools.
Go through the following list to see if you are eligible and meet Instagram’s Eligibility Standards:
- A Business or Creator account is essential, if you don’t have one be sure to make the switch.
- An authentic and established presence of the content creator is required.
- The Content creator must comply with Instagram’s community guidelines.
- Content creators can not be government officials.
Use Branded Content on Instagram to amplify reach
Branded Content on Instagram is a successful strategy to engage with people.
Most people agree that branded content helps them discover new products.
Therefore, this can be a great chance for a sustainable business to spread awareness. It also enables them to promote their product or service to an audience who may be unaware of its existence.
You can amplify your reach with branded content by turning them into ads.
An influencer can use either the feed or Instagram story to promote a brand. Although they must tag them as part of Instagram’s policies.
Reasons why you should consider Instagram Branded Content
As discussed above, you can significantly increase the reach of your content by partnering with other influencers. As a company that believes in sustainability, this can be your chance to advocate for change. Alter buying behaviours by starting a new trend that supports this idea.
Instagram users appreciate transparency, and branded content makes it obvious to the people with who the brand has collaborated with.
Like-minded influencers and brands can connect on the same values. By collaborating with each other, they will win the trust of their followers.
The followers build a credible relationship with an authentic brand and influencer. This means they will be pay more attention to what they are offering and offer more support to their businesses.
After a brand collaboration, you can check Instagram insights to determine the success of your campaign.
You can also use this information to optimise your ads next time for a better response.
How to set-up branded content on Instagram
Now that you have learned the benefits of branded content on Instagram, here is how you can set it up
Set up branded content approvals:
You do this by going into settings via the burger icon at the top.
Select Business and then tap on Branded Content.
This will take you to another page where you can check the settings. There is an option of Manually Approve Tags that allows you to approve requests from influencers when they tag you as a partner.
Pick the right influencer!
Not only does the influencer need to be ethical, but also a registered creator on Instagram. They must have access to branded content tools, which they can get by complying with Instagram policies.
If everything is done right, then the influencer can post branded content on their feed. Simply go into Advanced Settings and then select Tag Business Partner. Your business would receive the tag request. If you approve it then the influencer can tag your brand in their posts.
Make sure you have communicated clearly with your partner influencer so that the right targets are achieved in your partnership.
Create an ad on Instagram
You can create a branded content ad once your partnership has worked and your post has been shared organically.
You can then promote the content, originally posted by the influencer, from their account.
Branded content tools on instagram
The influencer can view insights and post details by tapping on the “view insights” button beneath the post.
They can review a story’s performance by going on the seen by button and clicking on the graph icon.
If you want to view post insights then you would need Facebook Brand Collabs Manager to do so. Since you won’t be able to see performance details on Instagram.
Alternatively, you can ask the influencer to send you screenshots of the post’s performance.
By looking at the impressions, clicks etc you can determine if the campaign was productive.
If you haven’t used this tool yet, you should give it a try to see how it goes for you.
It is easy to use, keeps track of your performance and makes your partnerships transparent for your followers.
However, do make sure you comply with Instagram’s policies before you start using the branded content feature.