Instagram bio takes only a trifling place in your profile, but it makes the biggest impact, so it must be perfect. That is why writing a suitable Instagram bio for your page can be challenging.
As a sustainability influencer you can have a food Instagram page or a fitness Instagram page that promotes ethical living.
In which case your Instagram bio would set the stage of your presence on social media.
You have 150 characters to summarise what you stand for; you will probably overthink it as you’d be tempted to fit in more than you should.
In this article we will help you draft your Instagram bio; we will discuss the elements that make a good bio and how to write one for yourself.
Is Instagram bio important?
Yes, a carefully crafted one matters a lot, and it may seem like a trivial thing, but it is a crucial aspect of your identity as a sustainability influencer.
Although it is a simple thing, but the role it plays is critical since it determines your established presence on Instagram. It describes you and tells people who you are and what you stand for.
You can utilize this space effectively by telling them why they should care about ethical living and switch to a sustainable lifestyle.
As a potential follower visits your page, the first thing that they would notice will be your bio.
You must make sure that when you are discovered through someone else’s story or a hashtag, you make a lasting impression.
Your bio will ensure that the impression is made, the message is successfully communicated, and followers are secured.
Write a bio that is precise but useful, one that portrays your values and determines your unique personality.
What to include in an Instagram bio
Part of creating a perfect profile for your Instagram page is a perfectly written bio. The bio is made of some important elements that are as follows
The username is part of your identity, it also forms part of the Instagram URL and sits at the top of your Instagram page.
Users can locate you by typing in your username as an @handle on the platform.
Your username becomes your brand name so get creative with it and make sure it’s different and unforgettable.
The name section can either have your real name or the name you choose to be recognised as on Instagram.
Keep your photo as relevant to your brand’s identity as possible.
You can keep your own photo along with a logo or without a logo, it’s up to you.
Regardless of what you choose, the photo should look good and be in sync with the rest of your profile.
A picture that doesn’t blend in with the rest of the theme would not let you be recognisable.
So, in order to let your brand identity shine through, choose a relevant good quality picture.
Instagram lets you describe yourself in 150 characters, use them wisely.
Tell people in short but impactful words about your personality and define the purpose of your Instagram profile.
You can include things like what interests you, what you offer and why should people follow you.
You may also include a hashtag that defines your brand and denotes your distinctiveness.
4. Clickable link
You can include a website or any other external link in your bio.
You can use this space to update your followers about new products, new content or paid partnerships.
You can have the link of your own website there too; you can use your link to divert your followers to your website.
This can give you the opportunity to share more things and have a following outside of Instagram.
5. Call to action buttons
Instagram allows its users to include a call to action buttons on their page if they have a professional Instagram account.
You can give your followers the opportunity to use these buttons to message or follow you.
If you run campaigns with other brands, you can link a call-to-action button with their online shop, on your page. Click here to learn more about influencer marketing strategies.
Now let’s make it work
Keeping in mind the 150-character limit, make sure you have a clear sense of direction when writing the Instagram bio.
It may be helpful to make a list of things that you want to talk about and try to sum it up in the end.
You can use one or two catchy phrases that define your goals and instantly define your Instagram page to your followers.
You can even add links to other profiles, as well as clickable hashtags.
In short, you can do a lot with your bio and the plus side is that you can update it with fresh content as frequently as you want to.